Wild Hare Club Blog

As Worn By - Javier Bardem

As Worn By - Javier Bardem

The humble t-shirt has become staple in most people’s wardrobe and ever since people started printing pictures and text on them, they have become a means of self-identification and expression.

Some people even talk about t-shirt culture and earlier this year The Fashion and Textile Museum ran an exhibition titled T-shirt: Cult - Culture – Subversion featuring design classics. T-shirts often convey cool and now there are various companies selling ‘As worn by’ t-shirt designs i.e. copies of t-shirts previously worn by icons. For instance, it is possible to buy a Camp Funtime t-shirt as worn by Debbie Harry in her heyday.

Debbie Harry Camp Funtime

Almost everyone reading this will have a favourite t-shirt. Evan Dando of the Lemonheads wrote this song, Favourite T, which touches on the sometimes deep personal attachment with this simple cotton garment. I have had lots of favourites including one from the first WOMAD festival in 1982 which is so faded it resides at the back of the back of the drawer. I am unlikely to ever wear it again but am loathe to bin it.

Of the few Wild Hare Club t-shirts, my favourite is the one designed by Beki Warren and lovingly screen-printed by

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Set of techniques which have for object the commercial strategy and in particular the market study.