Wild Hare Club Blog

As Worn By - Javier Bardem

As Worn By - Javier Bardem

The humble t-shirt has become staple in most people’s wardrobe and ever since people started printing pictures and text on them, they have become a means of self-identification and expression.

Some people even talk about t-shirt culture and earlier this year The Fashion and Textile Museum ran an exhibition titled T-shirt: Cult - Culture – Subversion featuring design classics. T-shirts often convey cool and now there are various companies selling ‘As worn by’ t-shirt designs i.e. copies of t-shirts previously worn by icons. For instance, it is possible to buy a Camp Funtime t-shirt as worn by Debbie Harry in her heyday.

Debbie Harry Camp Funtime

Almost everyone reading this will have a favourite t-shirt. Evan Dando of the Lemonheads wrote this song, Favourite T, which touches on the sometimes deep personal attachment with this simple cotton garment. I have had lots of favourites including one from the first WOMAD festival in 1982 which is so faded it resides at the back of the back of the drawer. I am unlikely to ever wear it again but am loathe to bin it.

Of the few Wild Hare Club t-shirts, my favourite is the one designed by Beki Warren and lovingly screen-printed by

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40 Years of Punk Rock Attitude

40 Years of Punk Rock Attitude

Celebrate the 40th anniversary of punk rock? The idea is of course ludicrous - I mean, punk as heritage? How ironic is that? But hey, I’m going to do it anyway by throwing a punky reggae party with my friends and fellow scene-makers from The Underground Revolution on 9th September in Hereford to which you are all invited and here’s why.

1976 was a year zero of some kind - the nascent punk rock scene sparked off a cultural upheaval in this country at the fag end of the 1970s which smashed the rose-coloured Lennon lenses of the prevailing hippy worldview and inspired a whole generation of creatives with its incandescent energy. It wasn’t just musicians of course who got fired up by the scene, but future designers, writers and activists too. Our culture is still feeding off that energy even now. Take Dame Vivienne Westwood for example - hailed as a great British eccentric, icon and export, she is now held close to the bosom of the establishment and was touted as a symbol of Cool Britannia’s world-beating creativity. She wasn’t always thought of so fondly by the powers that be. It’s peculiar really, how the iconoclasts

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Set of techniques which have for object the commercial strategy and in particular the market study.